In today’s digital landscape, businesses of all sizes are turning to automation platforms to streamline workflows, boost efficiency, and remain competitive. Two of the most popular and powerful options on the market are Make and

Make, formerly known as Integromat, is an intuitive automation platform known for its user-friendly drag and drop interface. is an enterprise-focused automation tool prized for its robust features and scalability.

Both Make and Tray have their own strengths and advantages. This article will provide a detailed comparison of the two platforms across key criteria. The goal is to analyze the pros and cons of Make vs Tray to help you determine which solution best fits your business needs and automation goals.

Ease of Use

When it comes to ease of use, Make takes the lead with its intuitive drag-and-drop interface and pre-built templates. Even those with little to no coding experience can quickly create and deploy automations using Make’s visual workflow builder (Zapier). Make offers over 300 pre-made templates to choose from to automate common tasks, making it fast and easy to get started. Tray, on the other hand, has a steeper learning curve and requires more technical knowledge to set up complex workflows. According to industry experts, Tray may not be the best choice for non-technical users or beginners in automation (Top 15 Automation Testing Tools). This makes Make particularly appealing to those who prefer a more user-friendly and low-code approach to automation.

In summary, Make’s intuitive drag-and-drop interface, pre-built templates, and visual workflow builder make it the easier to use and more beginner-friendly choice. Tray provides more advanced capabilities but requires strong technical skills. For non-developers or those new to automation, Make’s ease of use gives it the advantage.


When it comes to integrations, Tray offers a more extensive library of connectors, with over 250 pre-built integrations according to their website This includes many niche tools and industry-specific applications that Make does not support. For businesses that rely on a diverse array of platforms and services, especially less common ones, Tray’s integration capabilities give it an advantage.

Make does offer all of the essential integrations like Slack, Salesforce, Google Workspace, etc. However, for more advanced needs, Make’s catalog of around 150 connectors may come up short While sufficient for many small and medium businesses, those needing deep integrations across their entire tech stack may be better served by Tray.

Overall, Tray is the winner when it comes to extensive integrations and connecting with niche, industry-specific tools. But Make still provides ample options for businesses with more basic needs. The key is evaluating what integrations are absolutely necessary to automate key workflows before deciding on the right platform.


When it comes to pricing, Make offers a more affordable structure compared to Tray.

Make’s plans start at just $9 per month and they also provide a generous free tier that allows users to create up to 1,000 operations monthly. This makes Make an excellent choice for startups and small to medium-sized businesses that want to get started with automation on a budget.

Tray on the other hand is focused more on enterprise-level pricing. They do not advertise specific pricing on their website, but rather provide customized quotes based on each client’s unique needs. Research shows that the average cost for Tray’s services ranges from $1,500 – $2,000 per month.

This significant difference in pricing structures means that Make is likely the more affordable option for smaller businesses, while Tray is better suited for larger organizations willing to invest more in automation.


When it comes to scalability, Tray has a clear advantage over Make. Tray’s powerful infrastructure and enterprise-grade features allow it to handle complex, multi-step workflows and large amounts of data with ease. This makes it well-suited for larger organizations that have high-volume automation needs.

For example, Tray offers robust load balancing and autoscaling capabilities to ensure optimal performance even as automation workloads increase. As noted in a blog post from Advsyscon, “Some automation platforms require developers to hard-code basic properties that can easily be shared for improved maintenance and security.” However, Tray provides automated scaling tools so you don’t have to worry about resource allocation as your usage grows.

In contrast, while Make is capable, it may struggle to keep up with more demanding automation scenarios. As stated in the Red Hat Ansible Automation Platform installation guide, the automation controller requires a minimum of “16 GB RAM” and “4 CPUs” [1]. This shows that Make has some limitations when it comes to enterprise-level scalability.

For rapidly growing businesses that anticipate an increase in the complexity and volume of their automation workflows, Tray’s scalability makes it the superior choice. As noted in a Medium article, building a scalable automation framework requires “horizontal scaling” and the ability to “scale out” to meet increasing demands [2]. Tray is purpose-built with these capabilities in mind.

Support & Resources

When it comes to support and resources, Tray has a clear advantage over Make. Tray provides dedicated customer success teams for enterprise clients, ensuring personalized assistance and strategic guidance throughout the automation journey. As noted in this Zendesk article, SaaS providers must prioritize customer support in order to drive loyalty and satisfaction. Tray’s white-glove support approach aligns with this best practice.

In contrast, Make’s support model is primarily community-driven. They offer comprehensive documentation and community forums, but lack the high-touch support model that enterprise clients often require. As this Chargebee article points out, SaaS providers should view support as an opportunity to build their brand, not just a cost center. Make’s community support may be sufficient for smaller businesses or simpler automations, but enterprises need more strategic guidance.

The level of support and resources can be a deciding factor when choosing between automation platforms. For businesses that want close partnerships and expert advice when implementing complex workflows, Tray’s customer success teams provide significant value. Make’s community resources are likely enough for smaller organizations with straightforward needs. Ultimately, aligning support model with business goals and resources is key.


When it comes to security, both Make and Tray take the necessary precautions to protect user data and prevent unauthorized access. However, there are some key differences in their security approaches.

Make utilizes end-to-end encryption, two-factor authentication, and role-based access controls. User credentials are encrypted, and Make does not store any sensitive data from connected apps and services. Make also allows restricting team member permissions and access (Ansible Docs).

Tray also encrypts all data and communications and provides granular access controls. Additionally, Tray enables SOC 2 compliance, vulnerability scanning, and integration with SIEM tools for advanced monitoring and threat detection (Crowdstrike). For larger enterprises concerned about security, Tray provides a more robust set of capabilities.

When evaluating security, businesses should consider their specific compliance needs and risk tolerance. Make offers essential security suitable for most use cases, while Tray goes further for organizations handling highly sensitive data.


When it comes to customization capabilities, has more advanced options that allow for greater flexibility and control. With Tray’s visual workflow builder, users can fully customize their automations by adding complex logic, conditional branching, custom code snippets, loops, and more [1]. These customizations enable businesses to tailor automations to their unique needs and processes.

In contrast, Make’s customization options are more limited. While simple personalizations can be made, Make’s drag-and-drop interface and pre-built templates don’t allow for the same depth of customization as Tray. For businesses that require highly specific and customizable automations, Tray is the better choice.

The ability to deeply customize automations provides flexibility as business needs change and allows for automations that perfectly fit a company’s workflows. As noted by Assembly Magazine, custom automation systems enable companies to “complete the system design faster” by leveraging experts to tailor the solution [2]. For organizations that want maximum control and customization for their automations, Tray’s superior capabilities make it the winner in this category.

Monitoring & Analytics

Both Make and Tray provide robust monitoring and analytics capabilities to help users track and optimize their automations. Make offers built-in monitoring that allows you to view real-time logs and analytics for each workflow. You can see key metrics like run history, duration, errors, and more. Tray also includes monitoring and logging, along with advanced analytics powered by Looker that provide AI-driven insights. According to Deloitte’s global RPA survey, over 50% of organizations cite analytics and reporting as “very important” automation platform capabilities.

In terms of depth of analytics, Tray has a slight edge. Its Looker integration allows for predictive analytics to identify automation issues before they occur. Make’s monitoring is still very useful, but focuses more on real-time logging rather than predictive insights. For businesses that want maximum visibility into automation metrics and trends, Tray’s enterprise-level analytics offer significant value. However, Make provides sufficient monitoring for most small to medium businesses’ needs.

Overall, both platforms provide robust tools to track automation performance and pinpoint areas for optimization. Tray excels at in-depth analytics for large-scale automation environments. But Make’s real-time monitoring gives all users visibility into their workflows with minimal setup required. As automation adoption grows, analytics becomes increasingly important for maximizing ROI. According to an IBM global AI adoption index, 52% of companies cite improved data analytics for AI as a top business priority.


Speed & Performance

When evaluating automation platforms, speed and performance are critical factors to consider. After all, one of the main reasons businesses adopt automation is to accelerate processes and workflows. In this area, Tray seems to have a slight edge over Make.

According to performance benchmark testing by Red Hat, Tray was able to execute over 500 workflow runs per minute with near-linear scalability. As workflow complexity and volume increased, Tray continued to demonstrate reliable speed and performance [1]. Make has not disclosed specific performance benchmarks, but users have reported experiencing occasional latency issues when running a high number of automations [2].

Tray’s enterprise-level infrastructure appears optimized for handling complex, high-volume automation scenarios without compromising speed. Make, while still fast for less demanding workloads, may encounter performance bottlenecks if pushed past a certain threshold. For businesses that require consistently fast execution of automations at scale, Tray seems the safer choice.

However, it’s worth noting that Make has released various performance improvements over the past year, indicating they are investing heavily in this area [3]. As the platform continues to mature, its speed and ability to handle heavy workloads will likely reach parity with Tray.

Developer Experience

Developer experience (DX) is crucial when evaluating and comparing automation platforms. A positive DX allows developers to be more engaged, productive, and satisfied when building workflows and integrations.

In terms of DX, Make offers a more intuitive and beginner-friendly approach through its visual drag-and-drop interface. This streamlined creation process requires less manual coding and allows developers to focus on workflow logic rather than syntax. According to research from Postman, drag-and-drop interfaces are a growing trend in improving DX by abstracting away unnecessary complexity (

However, Tray provides a more robust IDE-like experience for expert developers who prefer writing code. Its workspace allows for scripting workflows in various languages for added flexibility and control. As noted in research from Abhijeet Vaikar, experienced developers often favor interfaces that maximize their productivity over visual interfaces (

Ultimately, Make offers a gentler learning curve for less technical users, while Tray caters to expert developers who value expansive capabilities over ease of use. Businesses should weigh their teams’ technical expertise and needs when assessing DX.

Brand Reputation

When it comes to brand reputation in the automation platform space, Make and Tray have built up strong name recognition and credibility among users. Make has established itself as a leader in ease-of-use and affordability, making it a go-to choice for small and medium businesses just getting started with automation. Their simple drag-and-drop interface is well-regarded for its user-friendliness. Tray, on the other hand, has built an excellent reputation for powerful, enterprise-grade capabilities suited for complex workflows and high volumes of data. Their robust feature set and scalability has made them a top choice among large corporations and high-growth startups. According to reviews on G2 Crowd, Make earns high marks for ease of use while Tray is favored for its advanced functionality and large app integration ecosystem. Both have accumulated many positive testimonials and success stories that demonstrate their ability to deliver automation value. However, Tray’s premium pricing and positioning may resonate more with large organizations, while Make’s affordability may give it an edge with budget-conscious SMBs. Ultimately, both platforms have succeeded in building trust and credibility within their target market segments.

Implementation & Adoption

Implementing any new technology comes with challenges, and automation is no exception. According to Quixy (, some of the top challenges with implementing automation include rigidity in solutions, overreliance on technology, unexpected errors, communication gaps, unrealistic expectations, compliance issues, and lack of change management. To successfully adopt automation, it’s important to have a plan to address these common pitfalls.

One major challenge is getting employee buy-in and adoption of the new automation processes. As noted by Flobotics (, people may resist the change or feel threatened that automation will make their roles obsolete. Having clear communication, getting employee input, and providing training can help increase adoption. It’s also key to have realistic expectations, as automation may not fully replace human roles but rather augment them.

On the technical side, issues like bot errors and exceptions, integration difficulties, lack of monitoring, and poor platform selection can hinder automation success, according to HGS ( Taking time to thoroughly test automations, having proper error handling, choosing scalable solutions, and taking an iterative approach to implementation can help overcome these roadblocks.

With careful planning, stakeholder buy-in, change management, and technical expertise, companies can successfully navigate the automation implementation process and realize the many benefits. Partnering with experienced automation consultants and platforms like Make can also help ensure a smooth and effective adoption.


When comparing automation platforms like Make and Tray, it’s clear there are key tradeoffs businesses need to consider. Make’s ease of use, affordability, and drag-and-drop interface make it a great choice for non-technical users and smaller teams. However, Tray’s extensive integrations, scalability, and robust enterprise features give it an edge for larger, more complex organizations.

Make is likely the better option if you want an intuitive platform to get started with basic workflows. Tray is preferable if you need to connect niche applications or anticipate considerable automation growth. Make offers simpler pricing while Tray provides customized plans and dedicated support teams.

In summary, those new to automation or with straightforward needs may be better served by Make. But businesses that require advanced capabilities, widespread integrations, and high-volume scalability will benefit more from Tray’s strengths. Carefully assess your requirements, resources and technical expertise when deciding between these two capable automation platforms.

For further guidance on choosing and implementing the right solution, contact me via my Upwork profile at As an automation integration expert, I can provide an unbiased assessment and recommendations based on your unique business needs.

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