In today’s fast-paced business environment, productivity is paramount. However, research shows that many employees struggle to work efficiently. According to a Zapier report, 44% of SMB employees say they are not highly productive in their day-to-day work. With the added pressures of remote work accelerating business needs for automation, it’s clear that new solutions are needed.

That’s where Zapier comes in. This powerful automation platform helps users seamlessly connect apps, automate workflows, and boost productivity. But to truly maximize results, it’s important to utilize Zapier’s advanced features. This guide will uncover 10 pro tips and tricks to take your Zapier skills to the next level. You’ll learn how to create intricate multi-step Zaps, implement conditional logic, leverage webhooks, and more.

By mastering these advanced strategies, you can streamline workflows, ensure data consistency, monitor Zap performance, and customize integrations. Your productivity will reach new heights! Whether you’re looking to enhance lead generation, schedule actions, or create private apps, these Zapier hacks will supercharge your efficiency. Read on to transform the way you work!

Multi-Step Zaps

One of the most powerful advanced features of Zapier is the ability to create multi-step Zaps that automate complex workflows from start to finish. With multi-step Zaps, you can chain together a series of actions across various apps, allowing you to orchestrate intricate processes with just a single trigger (Zapier, 2016). This opens the door to automating workflows of any length or complexity, limited only by your imagination.

For example, you could create a multi-step Zap that captures form submissions in a Google Sheet, then adds the data to your CRM, sends a customized email, and adds the contact to a Mailchimp list. The entire sequence would happen automatically every time the Google Form is submitted, eliminating the need to manually walk through each step.

The key is that the output of one step becomes the input for the next, creating a seamless flow of data. As Zapier puts it, “Think of each chain as a waterfall: all the data flows down.” (Zapier, 2016). With multi-step Zaps, you gain the power to model real-world processes in Zapier, connecting the dots across all your business tools.


Filters and Paths

Zapier gives you granular control over your automations with filters and paths. Filters allow you to target only the most relevant trigger data, ensuring that subsequent actions are only performed on what matters most. For example, you could filter new leads in your CRM so that only those with high lead scores are tagged and notified to sales. Paths enable you to construct dynamic workflows that diverge based on conditional logic. A path might check if an order total is above $500, sending high-value orders down a path that triggers a customized follow-up sequence. As explained in Zapier’s help documentation, filters happen before an action, while paths direct workflow after an action. With strategic implementation of filters and paths, you can achieve precision automation tailored to your specific needs.


Webhooks allow you to connect Zapier with any application or system capable of sending or receiving data through HTTP requests, dramatically expanding your integration possibilities. This moves beyond the standard integrations between Zapier and its gallery of apps. As long as an application has webhook functionality, you can integrate it with Zapier.

Webhooks work by sending real-time data payloads from one application to another via HTTP POST requests. For example, you could set up a webhook so that whenever a new row is added to a Google Sheet, the data from that row is immediately sent to Zapier to trigger a workflow. Zapier also offers “Webhooks by Zapier” – dedicated webhook triggers and actions that let you receive or send payloads without needing to use a third-party app.

With webhooks, the integration possibilities are endless. You can connect to internal tools or proprietary systems at your company. You can integrate IoT devices that expose API endpoints. You can even build your own custom webhooks using Zapier’s CLI and JavaScript to connect Zapier to anything. As long as data can be sent via HTTP, you can integrate with Zapier.

According to Zapier’s documentation, “Use your data anywhere. Receive a webhook from one service and send it anywhere: your own backend, another service, or even multiple locations.” (

In summary, webhooks are a game-changer because they allow Zapier to interface with virtually any application through simple HTTP requests. The possibilities are endless!

Craft bespoke integrations with the Zapier CLI

For those with a grasp of Javascript and Node.js, the Zapier command line interface is a powerful tool for creating private, custom apps and integrations. With this advanced feature, you can tailor Zapier to meet your unique needs, pushing the boundaries of what you can automate.

The Zapier CLI allows you to build custom integrations that connect with any API or web service. You have full control over the triggers, actions, and authentication methods. This gives you the flexibility to integrate proprietary systems and data sources that don’t have pre-built Zapier apps.

Some key things you can do with the CLI include:

  • Set up custom authentication like API keys or OAuth
  • Define triggers and actions specific to your API
  • Handle pagination and advanced API behaviors
  • Bundle your integration into a reusable package
  • Distribute private apps to your team or organization

With the CLI, the integration possibilities are endless. You can integrate with internal company systems, build tools for your specific use case, or create an integration other people have requested. Automate the unique workflows that matter most to you.

To learn more, refer to Zapier’s CLI documentation:

Streamline Lead Generation and Customer Engagement

Zapier excels at connecting your lead capture forms and customer interaction points with your CRM, email marketing platform, and other essential tools. By automating the nurturing and engagement of leads, you can ensure consistent follow-up and a personalized experience for each prospect, all without lifting a finger.

For example, you can create a Zap that automatically adds new leads from your website contact form to your CRM as new contacts. Then build upon that with additional actions to send personalized welcome emails, add them to an email nurture sequence, and assign them to the appropriate sales rep for follow-up based on geography or industry.

According to this guide, automating lead generation with Zapier increases conversion rates by up to 300%. The key is setting up automated workflows triggered by lead capture that seamlessly deliver each prospect to the right follow-up actions.

With Zapier, you can ensure that leads never slip through the cracks. Your sales and marketing teams can focus their efforts on the highest value activities, confident that all prospects will be communicated with and nurtured automatically.

Scheduled Actions

One of the most powerful advanced features in Zapier is the ability to schedule actions to run automatically at predetermined times. With Schedule by Zapier, you can trigger tasks at the optimal moment without any manual intervention.

Schedule by Zapier allows you to set up Zaps that will activate on a recurring schedule, such as daily, weekly, monthly, or even down to the minute. You have precise control to ensure automations happen exactly when needed. This is perfect for sending out reports, emails, or social media posts at the most effective times.

For example, you could create a Zap to pull data from a spreadsheet and email a PDF report to your team every Monday morning. Or schedule a Zap to post content to Facebook and Twitter on a consistent basis. The possibilities are endless.

Schedule by Zapier integrates seamlessly with all the other Zapier apps and features. Simply include it as a first step in your Zap workflow to trigger actions on a timed basis. You’ll never again have to worry about missing an important task or communication simply because you forgot.

With Schedule by Zapier, you can be sure the right actions are taking place at the right times, even when you’re focused elsewhere. This automated scheduling is perfect for social media managers, marketers, bloggers, and busy professionals who need to optimize their timing.

Utilize Formatter by Zapier for data consistency

Data coming from different sources often varies in format, which can be a challenge. Formatter by Zapier helps you standardize and transform data automatically, ensuring that it fits your workflow requirements perfectly.

For example, you can use Formatter to convert phone numbers into a standard format before adding them to your CRM. Or format addresses into the required layout for shipping labels. The possibilities are endless!

Some key features of Formatter include:

  • Convert between date formats
  • Extract parts of text
  • Lookup and replace values
  • Manipulate text case
  • Redact sensitive information

You can chain multiple formatting steps together to tackle even the most complex data standardization tasks. Formatter is a powerful tool for ensuring consistency across all the apps and services you integrate with Zapier.

As Zapier states, “Formatter helps you automatically format text the way you want.” Take advantage of it to optimize your workflows.

Utilize Storage by Zapier for temporary data holding

Sometimes, you need to store data temporarily between steps in a multi-step Zap. Storage by Zapier provides a simple way to hold onto that data until it’s needed later in the workflow.

For example, you could store the results from a Google Sheets lookup in Storage by Zapier, then retrieve that data in a later step to populate a PDF template or email. This allows you to break up your workflow into logical sections without losing important information between steps.

Storage by Zapier gives you access to encrypted secrets, documents, and key-value pairs that persist for the lifetime of your Zap. With 5MB of free storage per Zap, it’s perfect for temporarily stashing modest amounts of data.

To leverage Storage by Zapier in your multi-step workflows:

  1. Add a Storage by Zapier step after the step that generates the data you want to store.
  2. Choose whether to store a secret, document, or key-value pair.
  3. Give the stored data a unique key to retrieve it later.
  4. Add another Storage by Zapier step where needed to retrieve the data using its key.

With this approach, you can neatly compartmentalize the sections of your Zap while still sharing information between them. Storage by Zapier helps you optimize complex automations.

For more on Storage by Zapier, check out Zapier’s documentation.

Take Control with Zapier’s Task History

One of the most powerful advanced features in Zapier is Task History. This tool allows you to monitor and troubleshoot your Zaps by providing a detailed log of all automation attempts and results (1). With Task History, you can view the status of each Zap task, see the input and output data, and identify any errors that occurred.

By regularly checking your Task History, you can stay on top of your Zaps’ performance and quickly detect and resolve issues. When a Zap is failing or acting irregularly, you can dig into the logs to pinpoint exactly where and why it is breaking down (2). The comprehensive data provides invaluable insight.

In addition, you can use Task History to understand how your data is moving through a workflow. By tracing a data record from trigger to end action, you can validate that your Zap logic is sound. The logs also give you visibility into usage and volume trends over time, helping inform optimization and capacity planning (3).

With Task History’s robust filtering, you can zero in on specific Zaps, time ranges, and data types for targeted troubleshooting. Zapier also allows you to resend failed tasks for a second try at automation. For complex workflows, Task History is an indispensable tool for maintaining efficiency and uptime.





Built-in Apps for Added Functionality

Beyond connecting third-party apps, Zapier offers its own set of built-in apps like Email by Zapier and SMS by Zapier. These apps provide additional ways to send information and notifications, expanding the reach of your automations.

For example, you can use Email by Zapier to automatically send emails based on triggers from other apps. This allows you to notify stakeholders when a task is completed, send confirmations when data is updated, or whatever other scenario you need. The email content can be customized with data from the trigger.

Similarly, SMS by Zapier enables you to send text messages that alert users or provide reminders at the right time. Imagine automatically texting sales reps when they receive a new lead, texting customers when an order ships, or any other timely notification.

With these built-in tools, the notification and communication possibilities are endless. You no longer have to rely solely on notifications within other apps – Zapier gives you expanded options right out of the box.

Example Zaps

Zapier is extremely versatile and can automate an endless array of workflows. Here are a few examples of creative ways to utilize Zapier:

Create a customer support Zap that forwards new Zendesk tickets to Slack so your team can immediately collaborate. This seamless integration ensures no customer inquiry goes unanswered (source).

Build a lead generation Zap that connects a Typeform to your CRM. Any time a new lead fills out your Typeform, their information is automatically sent to your CRM as a new contact. This eliminates manual data entry and ensures leads are followed up on promptly (source).

Set up an email productivity Zap between Gmail and Todoist. It watches your inbox for messages with a special label or from specific senders and creates new tasks in Todoist accordingly. This allows you to turn important emails into actionable tasks with one click (source).


While Zapier is a powerful automation tool, it does have some limitations to be aware of. According to Zapier’s documentation, there are constraints around execution time and payload size to ensure reliability and performance (Zapier operating constraints). Zaps also have rate limits to prevent overuse of APIs, with a default limit of 100 tasks per hour and a maximum of 1,500 (Rate limits and throttling in Zapier).

Users on Reddit have reported occasional delays in triggering Zaps, especially if multiple Zaps are trying to run at the same time. Zapier’s pay-per-task pricing model can also get expensive for high-volume workflows. While Zapier does offer multi-step Zaps, some users find limitations when trying to handle complex workflows across many apps (What are common limitations of Zapier you have run into?).

Overall, Zapier is best suited for simple automations between web apps and light to moderate usage volumes. For complex workflows or enterprise-scale usage, an alternative platform may be needed to avoid hitting Zapier’s limitations.


In summary, Zapier is an incredibly powerful automation tool that can help you achieve new levels of productivity. By utilizing advanced features like multi-step Zaps, conditional logic, webhooks, and built-in tools, you can create intricate workflows to streamline repetitive tasks. Key highlights include automating lead generation, scheduling actions for optimal timing, transforming data formats, and monitoring your Zaps.

While it may take some time to fully grasp these advanced concepts, the payoff is immense. You’ll be able to accomplish in minutes what used to take hours. Instead of manually moving data between apps and performing repetitive duties, you can let Zapier do the heavy lifting. This frees you up to focus on high-level strategic initiatives that really move the needle for your business.

The tips and tricks outlined in this guide are just the beginning. We’ve only scratched the surface of what’s possible with Zapier. As you gain experience, you’ll undoubtedly discover even more ways to optimize workflows and boost productivity through automation. The key is to start small, master the basics, and then build up to more advanced implementations over time. With the right approach, Zapier can revolutionize the way you and your team works.


Here are answers to some frequently asked questions about advanced Zapier tips and tricks:

How can I create a multi-step Zap?

To create a multi-step Zap, simply continue adding additional steps after your initial trigger. Zapier allows you to chain up to 10 steps together to automate complex workflows from start to finish. Each step can connect to a different app, allowing you to pull data from multiple sources. See Zapier’s guide on multi-step Zaps here.

What are some examples of advanced Zaps I can create?

Some examples of advanced Zaps include: lead nurturing workflows that send a series of customized emails, scheduling social media posts across multiple platforms, collecting form data then triggering workflows in project management tools, and processing data from various apps using Formatter before adding it to a spreadsheet. The possibilities are endless! Check out Zapier’s App Directory for inspiration.

What limitations should I be aware of with Zapier?

While extremely powerful, Zapier does have some limitations. There are restrictions on how frequently Zaps can be triggered to prevent overloading APIs. Webhooks and multi-step Zaps may experience occasional delays between steps. Advanced customization requires Javascript/coding knowledge. For complex workflows, it’s best to carefully evaluate if Zapier is the right tool or if an alternative may be better suited.

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