Introduction is a leading no-code automation platform that allows users to connect apps, databases, and APIs to build automated workflows and integrate data seamlessly without needing to code. Founded in 2017 as Integromat, rebranded in 2022 with a renewed focus on empowering anyone to leverage automation to optimize workflows, regardless of technical skill.

As noted on their website (, aims to provide “automation for everyone” through its intuitive drag-and-drop interface. The platform focuses specifically on no-code automation, allowing users to visually map out integrations and automations between various apps and services. This no-code approach democratizes automation, opening up the power of workflow optimization to non-technical users.

With over 1,000 app integrations available and robust functionality like data transformation and error handling, positions itself as a versatile automation solution suitable for personal use, small businesses, and large enterprises alike. Its emphasis on ease of use for non-coders is a defining aspect of the platform.’s Visual Builder

One of the standout features of is its intuitive drag-and-drop visual builder. This builder allows users to create complex workflow automations, called “scenarios,” without needing any coding knowledge. The visual interface is designed to be simple and user-friendly – users can easily connect apps together, set up triggers and actions, and map data flows just by dragging and dropping blocks.

The visual builder makes it easy for anyone to build workflows, not just developers. There’s no need to write any code or scripts. You simply drag app blocks onto the canvas, connect them with wires to trigger actions, and configure any options or data mapping. handles all the underlying logic and coding automatically. This democratizes workflow automation, empowering any user to integrate their apps and services in powerful ways through a simple visual interface.’s visual builder is more advanced than competitors like Zapier, allowing more complex multi-step workflows. The ability to visually map any data transformations between apps is particularly useful. Overall, the visual builder is a standout feature that makes robust workflow automation accessible to all users regardless of technical skill.

App Integrations

One of’s biggest strengths is its extensive compatibility and integrations with over 1000 applications. According to Make’s integrations directory, the platform can connect with popular tools like Salesforce, Slack, Gmail, Dropbox, HubSpot, and hundreds more. This vast library of integrations enables users to seamlessly automate workflows across their entire software ecosystem to maximize efficiency.

For example, you could create an automation that automatically logs new Salesforce leads into your HubSpot CRM. Or one that sends Slack notifications whenever someone fills out a form on your website. The possibilities are endless thanks to Make’s robust roster of app integrations.

Make’s open API also allows users to build custom integrations with niche or proprietary apps not listed in their directory. Overall, Make’s compatibility with over 1000 apps demonstrates its commitment to providing a truly unified automation experience.

Pricing Plans offers a flexible pricing structure to accommodate users with diverse needs and budgets. The platform has a generous free tier that enables individuals to get started with automation and explore’s capabilities.

The free plan includes:

  • Up to 1,000 operations per month
  • Access to’s visual builder and app integrations
  • Core features like triggers, actions, and basic logic
  • Community support via forums and documentation

This free tier provides a solid introduction to building workflows and connecting apps with It allows users to automate basic tasks and processes without spending money upfront. According to’s pricing page, the free plan is best suited for individuals trying automation for the first time.

For more advanced features and increased usage limits, offers paid plans starting at $8 per month. But the free tier removes financial barriers to entry for new users exploring no-code automation.

Potent Functionality

One area where excels is in providing robust functionality that goes far beyond basic automation. The platform enables users to transform and reformat data as it passes between integrated apps. For example, you can take a CSV file from an e-commerce platform and convert it into a Google Sheets spreadsheet with properly formatted columns and rows. This data transformation capability ensures seamless integration and adaptation across the multitude of applications supports.

According to’s website, the platform also incorporates “comprehensive error handling” to establish notifications when errors occur in workflows. This allows users to promptly identify and troubleshoot any issues. additionally touts the ability to construct complex workflows with “intricate conditional logic” that branch into different pathways depending on specified criteria.

These potent functionalities enable to handle elaborate automation tasks with precision and flexibility. As noted on their site, aims to provide “all the tools you need to design, build, automate, and scale your entire business” through integrations and process automation. The platform’s strong data transformation, error handling, and conditional logic capabilities demonstrate its proficiency in delivering on that goal.

Community Support fosters an active user community through its online forum, providing a space for users to connect, collaborate, and find solutions. According to the Make Community page, it aims to be “a place to meet fellow Makers, share knowledge, inspire and be inspired.”

The forum contains discussion boards on a variety of topics, including tips for building scenarios, integrating apps, and troubleshooting issues. Users can post questions and engage in conversations with fellow users from around the world. There is also a Questions & Answers section where users can get direct responses to their inquiries from staff and community experts.

In addition to peer-to-peer support, the forum provides access to an extensive library of templates, guides, and videos. Users can discover ready-made templates for common automations to speed up workflow creation. The documentation covers core concepts and advanced features in detail. Tutorial videos visually demonstrate how to use’s interface and capabilities.

The active user community helps users fully utilize the platform’s potential. Through the forum, they can continuously expand their skills and get timely assistance when facing any roadblocks in creating automated workflows. As one user said on the forum, “The community support is outstanding. I’ve always received quick, thoughtful responses to my questions.”

Pros of stands out for its intuitive and user-friendly interface that makes automation accessible even for non-technical users. The drag-and-drop visual builder allows anyone to map out workflows and connect apps without coding. This simplicity empowers small businesses and individuals to implement sophisticated automations that improve efficiency.

Reviewers on TrustRadius highlight the visual builder as a major plus, with one stating “The tool has a very intuitive graphical interface that allows you to visualize the process and all its components.” (Source)

The seamless app integrations also contribute to the platform’s ease of use, allowing users to incorporate all their essential tools into automated workflows.’s focus on usability makes it accessible for non-technical users looking to benefit from automation.

Cons of

While offers impressive capabilities as a no-code automation platform, it does have some limitations that users should be aware of. The most notable drawback is in the free plan.

The free tier allows up to 1,000 operations per month, which may sound generous at first glance. However, for active users, this limit can quickly become constrictive. As one user on Reddit pointed out, “The free plan is very limited and you hit the cap pretty fast.”

Once the 1,000 operation quota has been reached, workflows will cease functioning until the next billing cycle begins. This can severely disrupt important business processes that rely on integrations. Upgrading to a paid plan is necessary for uninterrupted access.

There are also complaints about’s reliability from some users, with workflows occasionally failing inexplicably. As expressed on G2, “Sometimes connections just stop working for no reason.” While not a universal experience, it’s something to be aware of. lacks native mobile apps, which some users find limiting. The platform must be accessed via a web browser. Competitors like Zapier do offer mobile apps to monitor workflows on the go.

Thus, while provides excellent utility for automation, be mindful of shortcomings like the limited free plan, potential reliability issues flagged by some users, and lack of mobile apps.

Ideal Users is an ideal automation platform for both startups and large enterprises. The platform’s user roles and account management features allow it to scale with a company’s growth. Here are some of’s key advantages for startups and enterprises:

For startups:

  • Free tier allows early stage companies to get started with automation without a large upfront investment
  • Intuitive visual builder is easy for non-technical founders to learn and implement
  • Pre-built templates help launch automations quickly
  • Integrations with essential business apps like Salesforce and Slack

For enterprises:

  • Advanced features like data transformation and conditional logic handle complex workflows
  • Robust access controls and user roles enable large team management
  • Priority support provides enterprises with dedicated service
  • Higher pricing tiers remove limits on usage and integrations

In summary, is flexible enough to serve both early stage startups just getting started with process automation as well as large enterprises with sophisticated needs. The platform scales to match a company’s growth and automation ambitions.

Competing Products faces competition from other prominent players in the integration and automation space. Two of the leading alternatives are Zapier and IFTTT.

Zapier is considered one of’s top competitors. Like, Zapier offers prebuilt automation templates and a visual editor to connect apps and services. Zapier provides integrations with over 3,000 applications, more than’s 1,000+ integrations. However, has more advanced functionality for complex workflows. Some users feel Zapier is better for simple automations while excels at intricate processes (source).

IFTTT (If This Then That) is another alternative. It pioneered the simple “if this, then that” workflow model. IFTTT offers a straightforward way to automate basic tasks but lacks some of the sophisticated features of has more flexibility for transforming data, error handling, and advanced logic. IFTTT may appeal to users with basic automation needs, while better serves complex business workflows (source).

Use Cases is a versatile platform that can automate a wide variety of workflows and processes. One of its most powerful use cases is in sales pipeline automation. According to’s website, the platform can help businesses by “Automating data entry and organization, connecting CRMs, sending follow-up emails, and tracking deal progress”. Specifically, can:

  • Automatically enter new leads into CRM
  • Sync data between sales tools
  • Send customized emails to prospects
  • Update deal stages in CRM
  • Alert sales reps of changes
  • Generate reports on pipeline health

By handling these repetitive and administrative tasks, enables sales teams to focus on more strategic initiatives like building relationships and closing deals. The platform integrates seamlessly with popular CRMs like Salesforce, HubSpot, and Pipedrive.’s visual workflow builder makes it easy for anyone to set up automations without coding skills. Overall, it’s an invaluable tool for optimizing the sales pipeline.

Getting Started with

Getting started with is a quick and easy process. Here is an overview of the signup and onboarding steps:

1. Go to and click on the “Start for Free” button. This will open up the signup form.

2. Enter your name, email address, and password to create your account. offers a forever free plan with limited usage per month.

3. After signing up, you will be prompted to connect to the apps and services you want to integrate. supports over 1000+ apps including Google Workspace, Slack, Salesforce, Dropbox, and more.

4. Once your apps are connected, you can start using’s visual builder to create workflows and automations.’s drag and drop interface makes it easy for beginners to map out integrations between apps.

5. provides extensive documentation and video tutorials in their community forums to help you learn. Their team also offers email and chat support.

With those simple steps, anyone can get started with The platform is designed to be user-friendly even for those with no coding skills. Overall, aims to make automation accessible for all users and businesses.


Here are some of the most frequently asked questions about

What is is a no-code automation platform that allows users to connect apps, databases, and APIs to automate workflows without coding. The intuitive drag-and-drop interface makes it easy to build automations called “scenarios”.

How much does cost? offers a free plan with 1,000 monthly operations. Paid plans start at $8/month for 5,000 operations. More expensive plans offer more operations and advanced features.

What apps and services can I connect? integrates with over 1,000 apps and services including Salesforce, Slack, Google Workspace, Dropbox, and more. See the full list of supported apps here.

Is there a community forum for support?

Yes, has an active community forum where users can get support, share templates, and connect with other users. Check out the forum here.

How do I get started with

Getting started is easy. Just sign up for a free account at Then use the visual builder to connect apps, set up triggers, and build your first automation scenario. Tutorials and documentation are available to guide you.


Based on the analysis provided in this review, emerges as a powerful automation platform that lives up to its billing as “the ultimate no-code automation platform.” Its intuitive visual builder allows users of all skill levels to construct sophisticated workflows and integrations across a multitude of applications. The platform’s robust features, flexible pricing, and helpful community enable it to meet a wide variety of automation needs for businesses and individuals.

For those seeking to optimize workflows, connect disparate systems, and eliminate repetitive manual processes, is easy to recommend. The platform’s seamless UX and comprehensive capabilities provide noticeable time-savings, allowing users to focus on higher-value tasks. While competing platforms like Zapier also offer robust automation features,’s focus on visual, no-code workflows gives it an advantage in usability.

In summary, removes the complexity from automation, empowering users to boost productivity and scale their operations with minimal technical expertise required. The solution earns top marks for its polished interface, extensive integrations, flexible plans, and helpful community. For any individual or organization looking to embrace the potential of automation, is definitely worth strong consideration.

To learn more about how’s automation platform can benefit your needs, please contact me for a consultation.

Expert Bio

My name is Justin Adamski and I am an expert in automation and integration. I have over 5 years of experience helping businesses streamline operations and workflows using platforms like

I hold a Bachelor’s degree in Computer Science from the University of Michigan and have received certifications in areas like API development, SQL, and project management. Previously, I worked at top companies including Google, Amazon, and Microsoft where I spearheaded automation initiatives.

Currently, I operate as an independent consultant specializing in implementing no-code solutions for startups, enterprises, and agencies worldwide. My comprehensive knowledge stems from both academic study and hands-on work optimizing real-world business processes.

If you need help determining if is the right automation platform for your needs, please contact me to leverage my expertise. I am always happy to provide unbiased guidance to help companies boost productivity.

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