Automate Repetitive Tasks and Boost Productivity with Zapier

In today’s fast-paced work environment, finding ways to work smarter, not harder is key. Automating repetitive, time-consuming tasks allows you to focus your energy on high-value work that requires human judgment and creativity.

This is where Zapier comes in. Zapier is a powerful automation tool that connects your favorite apps and services together like building blocks. By linking triggers and actions between apps, you can build automated workflows called Zaps that seamlessly operate behind the scenes.

While Zapier’s pre-built integrations make it easy to get started, there are a host of advanced features that take your automations to the next level. In this guide, we’ll explore 10 power-user capabilities in Zapier that will help you become a workflow automation pro:

  • Multi-Step Zaps
  • Filters
  • Formatter
  • Webhooks
  • Custom Request
  • Looping
  • Paths
  • Code Steps
  • Storage
  • Transfer

By mastering these advanced features, you can create sophisticated automations tailored to your unique needs. Let’s dive in and unlock the power of Zapier!

Multi-Step Zaps

One of Zapier’s most powerful features is the ability to create Multi-Step Zaps. These allow you to chain together multiple actions in a single automated workflow. Instead of just setting up a basic trigger-action Zap, you can add multiple steps to create complex process automations from start to finish.

For example, you could set up a Zap that polls a RSS feed for new items, then extracts the content using the Formatter tool, and finally shares that content to Twitter and Slack. This multi-step Zap automates ingesting content from an external source and publishing it to multiple channels in one smooth sequence.

Another example is setting up a Zap to add new email newsletter subscribers to a Mailchimp list, then use that list to trigger a SendGrid email campaign targeting those new subscribers. This leverages Zapier’s ability to connect actions across different apps.

The key is stitching together multiple steps into a cohesive workflow. Multi-Step Zaps enable you to eliminate manual busywork and connect disparate systems to operate seamlessly.

For more examples, see:


Zapier’s filtering options let you set up conditional logic to control when your Zaps run. For example, you could have a Zap only continue if data from the trigger app meets certain criteria you specify, thus ensuring that only relevant data triggers your automated workflow.

With filters, you can check for conditions like if a field exists, equals a certain value, contains specific text, is empty or not empty, and more. You can chain multiple filter rules together so your Zap only runs when all conditions are met.

Some examples of using filters for conditional logic include:

  • Only sending new email newsletter subscribers over 100 points to a rewards program app
  • Having a Zap run when a form submission contains the text “urgent” in a certain field
  • Filtering out blank rows when importing spreadsheet data
  • Checking that an order total is above $50 before sending a tracking number

With the ability to precisely control the data that flows through your Zaps, filters give you the power to target automations to maximize relevance and efficiency. As per the research brief, filters allow Zaps to only perform actions on the items you want as mentioned in this Zapier help article.


The Formatter utility allows you to manipulate and format data between steps in your Zap. You can modify text, numbers, dates, and more to get your data in the exact format you need, making it a versatile tool for data preparation.

For example, let’s say you have a Zap that pulls in customer data from a CRM, including their phone number. The phone numbers are inconsistently formatted across records. With the Formatter tool, you can standardize the phone numbers into a single format before the data gets sent to your accounting software.

You can use Formatter’s built-in functions to change case, add/remove whitespace, extract parts of text, convert between date formats, perform math operations on numbers, and much more. Formatter even supports looking up and replacing values using a table you provide.

By modifying and normalizing your data between steps, Formatter ensures each app gets the data it needs in just the right shape. Pro tip: Take advantage of chaining multiple Formatters together for advanced transformations.

Learn more about getting started with Formatter here:


Using webhooks, you can have Zapier listen for incoming data from almost any source and kick off a workflow. This opens up a world of integration possibilities, connecting services that may not have a direct Zapier integration.

Webhooks allow Zapier to receive data payloads from external apps and services in real time whenever certain events occur. For example, you could set up a webhook in your e-commerce platform to send order data to Zapier whenever a new order is placed. Zapier can then take that payload and automatically trigger workflows without needing direct access to the e-commerce platform’s API.

This is perfect for integrating apps that don’t support Zapier, as you can use webhooks to send data from virtually any app into Zapier to power workflows. All you need is for the external app to support outgoing webhooks. For example, you could have an internal business software tool send real-time data via webhook to kickoff Zaps when notable events occur within that software.

According to Zapier’s documentation, “Use your data anywhere. Receive a webhook from one service and send it anywhere: your own backend, another service, or even multiple locations.” (source). Webhooks open up many integration possibilities not available through regular Zapier app triggers.

Custom Request

For web-based apps that have APIs, the Custom Request action empowers you to interact with the API directly to access functionality not available through Zapier’s pre-built app integrations, giving you the freedom to tailor your automations even further.

With Custom Request, you can send any type of HTTP request (GET, POST, PUT, DELETE, etc.) to any API endpoint. This allows you to build custom integrations between apps that don’t have native Zapier support. You can specify custom headers, authentication, request body, and more. It opens up many possibilities beyond Zapier’s standard actions.

For example, you could use Custom Request to POST form data to a web app’s API to create a new record. Or you could use it to GET information from an API and store it in a spreadsheet using Zapier. The ability to directly access API endpoints gives you the flexibility to integrate practically any web service into your workflows.

Custom Request is perfect for developers who want more control to handle unique use cases or access unsupported features of an app’s API. It brings the full power of Zapier’s automation within reach of almost any web service.

See Zapier’s guide for more details on using Custom Request: Send webhooks in Zaps


Zapier’s looping feature allows you to efficiently process lists or batches of data in your workflows. This is particularly useful when you need to handle multiple items like new emails, rows in a spreadsheet, or records from a database. The loop action will iterate through each item, running subsequent steps on each one individually.

For example, you could set up a Zap that loops through new emails in your inbox, extracting key information from each message and adding it to a Google Sheet. The loop means you don’t have to create a separate Zap for every single email. Your automation will process each one in turn.

According to Zapier’s help documentation, loops are also useful for finding a specific value in an array. Your loop can iterate through the array data until it finds the desired value.

Overall, implementing loops enhances your ability to handle batches of data in a streamlined way. Rather than running repetitive tasks manually, Zapier keeps things moving automatically.

For more information, see:


Based on criteria you set, you can have your Zap take different actions by branching down multiple paths. This conditional logic adds flexibility to your automations, enabling a single Zap to handle various scenarios.

For example, you could create a Zap with two paths: Path A does X if the trigger data meets Condition 1, while Path B does Y if the trigger data meets Condition 2. Using Paths, you can build workflows with “if this, then that” logic to handle different outcomes.

With a single Zap, you can check multiple conditions and run different steps accordingly. This is perfect for use cases like:

  • Sending email notifications to different recipient groups based on form data
  • Routing data to different apps or databases depending on its contents
  • Performing different post-processing on records using conditional logic

Paths enable your Zaps to dynamically respond to real-time data. Instead of needing multiple rigid Zaps, you can handle variations all within one automation using conditional branching. This simplifies your workflow and provides flexibility.

For more information, see Zapier’s guide on building conditional workflows using Paths.

Code Steps

If you know Python or JavaScript, you can add custom code steps to your Zaps to extend Zapier’s capabilities and handle unique use cases. This feature is perfect for developers who want to implement custom logic or integrations.

You can add code in Python or JavaScript directly in the Zap editor. This allows you to preprocess data, integrate with APIs that don’t have Zapier integrations, parse data, and more. Some examples include:

The code runs securely on Zapier’s servers and integrates seamlessly with the rest of your workflow. This unlocks nearly endless possibilities for advanced custom automations.


Zapier offers a simple storage solution to stash data between Zap runs, allowing you to save things like settings or important values for later use. This is ideal for maintaining state or passing information between different Zaps.

Storage allows you to create a persistent data store that can be accessed across multiple Zaps and Zap runs. Each storage item is identified by a unique key, and you can save text, numbers, booleans, arrays, or objects in it. The data persists indefinitely unless you manually clear it.

For example, you could use storage to keep a running counter that increments with each Zap execution. Or save the timestamp of the last time a Zap ran. The data will remain available next time the Zap runs.

Storage is also useful for stashing information you want to reuse later in your workflow. Say you extract the customer ID from your CRM in the first step of a Zap. You can save it to storage, then retrieve it in a later step to look up additional customer details.

With a 25,000 byte size limit per item, storage has enough capacity to hold meaningful chunks of data. Just be sure to clean up unneeded items periodically. Overall, storage opens up many possibilities for more advanced Zap logic.

Learn more:


The Transfer utility allows you to easily move data in bulk between different apps, such as exporting all your contacts from one CRM to another. It’s a powerful feature for data migration and syncing large datasets.

With the Transfer tool, you can migrate or sync historical data between apps by setting up a one-time data transfer. This bulk operation copies existing records from your trigger app to your action app, unlike a typical Zap which only handles new data. For example, you could transfer all your old Trello cards into a ClickUp list in one go.

The key advantage of Transfer is that it avoids having to manually export and import datasets between apps. Automating this with Zapier saves enormous amounts of time and effort compared to repetitive copy-pasting.

Transfer jobs can handle thousands of records in a single operation, making it easy to migrate entire databases between services. You simply configure your data fields to map between the source and destination. Zapier’s bulk transfer capabilities streamline migrations by moving all your legacy data seamlessly in the background.

If you need to set up ongoing syncs, you can schedule Transfer Zaps to run on a recurring basis, always keeping your apps’ data in sync. For one-time migrations, just trigger the Transfer Zap manually whenever you’re ready to port data.

So if you’re looking to consolidate data from multiple tools or services into a single system, be sure to leverage Zapier’s powerful Transfer feature. It provides an automated solution for shifting datasets between apps efficiently.

For more details, see the Zapier documentation on Transfer:


By leveraging Zapier’s advanced capabilities like multi-step Zaps, code steps, and conditional logic, you can transform manual, repetitive workflows into automated processes that seamlessly connect all your apps. The time savings and productivity gains are immense – automating workflows allows you to get mundane tasks done efficiently in the background so you can focus on high-value priorities. Studies show that automations can help save over 4 hours per week, freeing up precious time to grow your business or pursue passions.

Don’t miss out on the opportunity to eliminate drudgery and streamline your work. Start exploring how Zapier’s power-user features can optimize your workflows today. Try building your first multi-step Zap or implement filtering to target automations more precisely. The ability to automatically track time and migrate data between apps are also game-changing capabilities. With some learning and experimentation, you’ll soon be automating like a pro.

Zapier puts flexible, robust workflow automation within reach of any user. The platform makes it simple to connect apps and services to create the exact solutions you need. So be bold, get creative, and see where integrating advanced features takes your productivity and efficiency next! Let me know in the comments if you have any tips for great Zapier automations.

FAQ Section

Here are some commonly asked questions about using Zapier’s advanced features:

What are some troubleshooting tips for multi-step Zaps?

If your multi-step Zap isn’t working as expected, here are some troubleshooting tips:

  • Check that each step in the Zap is configured correctly and test each one individually.
  • Use the debugger tool to step through each part of the Zap and inspect the data.
  • Add filtering steps or conditional logic to further control the flow of data.
  • Check the error logs for each step to pinpoint where issues are occurring.
  • Enable error catching to prevent your Zap from breaking entirely.

How can I get help with writing code steps?

If you need assistance writing custom code for your Zaps, visit the Zapier Code by Zapier community forums where experienced developers can provide guidance: Zapier Code Community. You can also reference Zapier’s code step documentation and examples: Zapier Code Steps.

Where can I find pricing information for Zapier?

Zapier has a few different pricing plans depending on your needs. You can compare details on the plans and features here: Zapier Pricing. The free plan lets you make up to 100 Zaps with limited functionality. Paid plans unlock additional features like multi-step Zaps.

Connect with an Automation Expert to Take Your Workflows to the Next Level

After reading this post, you should have a solid grasp on how to unlock the power of Zapier and take your workflows to the next level. But if you need any help implementing these advanced features or want to brainstorm how to optimize your unique processes, I’m here to help!

As an automation integration expert, I can work directly with you to analyze your workflows, identify areas for automation, and build the perfect customized Zaps to boost your productivity. With over 10 years of experience automating processes and integrating apps, I have the skills to streamline even the most complex systems.

Ready to eliminate repetitive tasks and free up more time in your day? Connect with me on Upwork to discuss your needs. I’d be happy to provide a free consultation and proposal for automating your workflows with Zapier.

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